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Key command for bullet point
Key command for bullet point








key command for bullet point key command for bullet point

The important thing is to be consistent.įinally, your text will be easier to read if you don’t put commas or semicolons after the items, and don’t put a conjunction such as and before the last item. If your list items are single words, very short sentences, or sentence fragments, you can choose whether to use terminal punctuation. If your list items are complete sentences, or if at least one list item is a fragment that is immediately followed by a complete sentence, use normal terminal punctuation: a period, question mark, or exclamation point. Grammar Girl Mignon Fogarty’s advice makes more sense: Here’s what you might learn in the course:Įach child was seated at a separate station and givenīut such punctuation adds clutter to a clean list. Let’s imagine a cooking school selling a course on cooking for dinner parties. Want to learn the 3-step process for turning wimpy lists into target-hitting bullet points? When bullet points miss target So, bullet points can grab attention and seriously boost your persuasiveness, but only when you write them well … 55%, respectively).Īnd Lance Jones at Copyhackers found that improving bullet points on a sales page increased opt-ins with 25%. People look at lists with bullets more often than lists without bullets (70% vs. So, for PowerPoints, pictures are more engaging than bullet points with text.īut in sales content, bullet points can be persuasive.Īs research by the Nielsen Norman group suggests: When your audience reads bullet points while you speak, the bullet points distract from your talk. communicate key information at a glanceīullet points have a bad name in PowerPoint presentations.create white space-like a silence in a conversation.grab attention and break up monotone paragraphs.It happens all the time.īullet points are the perfect antidote to monotone, sleep-inducing paragraphs. Some copy rambles on and on, without engaging readers and when readers’ eyes glaze over or wander off, copy fails to persuade. Do you ever read sales copy and feel a tad overwhelmed?










Key command for bullet point